Elite Club Global Group is a PR and representation company providing services to various fashion brands all over the world. With years of expertise in textile industry, the founder has requested a distinctive brand identity which will empower the brands Elite Club presenting. After several meetings and a broad research, we decided to use monochrome colour range which will enable brand's visual identity to be aligned easily with the represented brands.

 

During our research, we have seen that many PR and fashion companies have tendency to base their logotypes on serif fonts which dissolves the authenticity of the brands. On the contrary to this trend, we took a different approach and created a sophisticated amblem, planned to underline the instant recognition of Elite Club. Below you can see the amblem, logo and various applications including the website layout and a magazine advert.